Analysis of the Effectiveness of QRIS Usage on Sales Transactions and Service Quality at C’Bezt Fried Chicken Sidenreng Rappang

This study aims to analyze the effectiveness of using the Quick Response Code Indonesian Standard (QRIS) in sales transactions at C’Bezt Fried Chicken Sidrap. QRIS, as a QR code standard developed by Bank Indonesia, is designed to simplify, accelerate, and enhance the security of digital payment transactions. This study employs a qualitative approach with data collection methods consisting of observation, interviews, and documentation. The data were analyzed using the NVivo application to assess the effectiveness of QRIS usage on service quality at C’Bezt Fried Chicken Sidrap. The effectiveness of QRIS was evaluated based on four main indicators: target accuracy, program socialization, goal achievement, and program monitoring. The results indicate that QRIS usage facilitates transactions by 66.04%, improves payment system efficiency by 49.05%, and reduces the risk of cash management errors by 36.63%. Furthermore, QRIS provides significant benefits for both customers and sellers by accelerating the payment process and improving service quality. This research offers both theoretical and practical contributions in understanding the effectiveness of digital payment methods and serves as a reference for business practitioners who wish to adopt similar technologies to enhance their services and business competitiveness.