THE EFFECT OF DIGITAL DETOX PRACTICES AND SOCIAL MEDIA ENGAGEMENT ON JOB BURNOUT (WITH THE MODERATING ROLE OF PERSONAL RESILIENCE: A CASE STUDY OF EMPLOYEES AT CORDOVA EDUPARTMENT SEMARANG)

The modern workplace is undergoing significant changes due to the rapid development of digital technology. Daily work activities, including the use of digital devices and engagement with social media, have become an integral part of the work environment. Excessive use of digital media can lead to work fatigue, even though it can help people communicate and work more efficiently. This phenomenon requires a balance between the practice of digital detox and personal resilience. The purpose of this study is to examine how the practice of digital detox and social media engagement affecs work fatigue, with personal resilience as a moderating variable, among employees of Cordova Edupartment Semarang. This study uses a quantitative approach along with a survey method. This study involved 65 employees, so the entire population was taken as respondents. The data were analyzed using SPSS version 22 with several tests, such as validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, coefficient of determination test, T test, F test, and moderation test. The results indicate that digital detox practices have a positive and significant effect on work fatigue, suggesting that the more frequently employees engage in digital detox, the higher their level of work fatigue. This finding implies that efforts to disconnect from digital devices are not always effective in reducing work stress if not supported by proper time management and organizational support. In addition, social media engagement also has a positive and significant effect on work fatigue, so that high involvement in social media can increase the risk of work fatigue. The personal resilience variable not to moderate the relationship between digital detox and social media engagement with work fatigue. Overall, the results of this study emphasize the importance of managing digital balance in the workplace, by considering both psychological and environmental factors affecting employees.