The Strategic Communication Management of Police Public Relations in Public Service: A Case Study of the Tanah Karo Regional Police

This research investigates the strategic communication management practices employed by the Public Relations unit of the Tanah Karo District Police (Polres Tanah Karo) in providing services to the community. Utilizing a qualitative case study methodology, this study evaluates the communication strategies, channels, and the effectiveness of police public relations in fostering positive relationships with the community. Data were gathered through comprehensive interviews with police officers, community leaders, and residents, along with document analysis and field observations. The results indicate that Polres Tanah Karo utilizes a multi-channel communication strategy that encompasses digital platforms, traditional media, and direct engagement with the community. Nevertheless, there are ongoing challenges related to message consistency, feedback mechanisms, and cultural sensitivity. This study enhances the understanding of how police public relations can improve community trust and service delivery within the Indonesian context